Where opportunity meets creativity.
A proven track record of bringing projects
from conception to market.
Focused on our clients success.
Yellow Wood
In 2025, we were engaged to market and procure a buyer for 192 acres of forest land located approximately 15 minutes west of Olympia. The property featured mature timber and access via well-maintained logging roads, but also included ponds, creeks, and wetlands that added complexity when evaluating it purely for timber value.
We positioned the property at $1,800,000, strategically pricing it between its highest and best development potential and its value as raw land. Early in our discussions with the seller, we outlined a path to enhance marketability for future development. This included commissioning an updated wetland delineation, a current timber cruise, and a commercial appraisal. While a buyer could obtain this information during feasibility, presenting it upfront would have increased confidence and clarified the property’s full potential.
Although the seller’s stated objective was to maximize financial return, it was clear they also valued the property’s natural character and unique setting. Our role extended beyond simply generating offers—we set out to identify a buyer who would recognize and respect that vision.
The process spanned 13 months from our initial meeting with the sellers to closing, and 11 months from listing to closing. During that time, we engaged in meaningful conversations with a wide range of interested parties, including neighboring landowners, local conservation groups, Thurston County and Washington State representatives, forestry companies, and regional developers.
In the 6–8 weeks leading up to listing, we made a deliberate effort to fully understand the property. We drove the logging roads, walked the trails, and explored the ponds and creeks. We reviewed seller-provided documentation, including the forest management plan, examined easements, and consulted with the forest manager to gain deeper insight.
Our marketing approach was grounded in authenticity—highlighting both what the property had been historically, third growth forest land, and what it has become over time: a place to experience and wander.
Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth
Deschutes Heights
On the ridge overlooking the Deschutes River, Deschutes Heights is a thoughtfully planned new construction community in the heart of Tumwater. My involvement with this project has spanned more than 10 years, contributing in multiple phases of its evolution.
I initially supported the marketing of the second and third phases of plat development, including early pre-construction efforts. This stage focused on building awareness, shaping the identity of the neighborhood, and positioning Deschutes Heights as a desirable location defined by its views, livability, and connection to Tumwater’s core amenities. Establishing a strong narrative around a quality local builder and the uniqueness of the setting was central to this effort.
As my role evolved, I partnered with Justin Hjelm to deliver a more comprehensive and structured marketing strategy centered on new construction home sales. Together, we aligned pricing, presentation, and exposure to reflect current market conditions while emphasizing builder craftsmanship, functional floor plans, and overall lifestyle appeal. This included professional marketing assets, strategic listing launches, and targeted digital outreach designed to maximize visibility and buyer engagement.
Working with a smaller, locally focused builder has been a meaningful differentiator for the project, offering authenticity and strong community ties. At the same time, it has required a more intentional approach to pacing and adaptability, particularly in responding to shifting market conditions and buyer expectations.
As the project has matured, the focus has transitioned toward selling remaining completed homes and positioning the final vacant lots. This phase requires a balanced strategy—highlighting move-in-ready opportunities while also communicating the long-term value and flexibility of building within an established and cohesive neighborhood.
Throughout each stage, the marketing approach has remained consistent: clearly define the value of the location, align with market demand, and present every opportunity—whether a finished home or vacant lot—with purpose and professionalism.
Smooth it glides upon its travel,
Here a wimple, there a gleam –
O the clean gravel!
O the smooth stream!
Olympia Condominium Project
Over the past 18 months, I have been actively involved in the development and marketing of the Thirteen & Cherry townhome project, a thoughtfully designed infill community located in downtown Olympia. My role spanned from early-stage planning through active sales, contributing to the project from the ground up.
From the outset, efforts were focused on positioning the development within the context of Olympia’s evolving downtown landscape. This included identifying the target buyer profile, shaping the project’s market identity, and aligning product design, pricing, and features with current demand for low-maintenance, urban-oriented housing.
During the pre-construction phase, I worked closely with the development team to provide market insight on unit mix, layout functionality, and finish selections. This collaborative approach ensured the final product reflected both buyer expectations and competitive positioning within a constrained and nuanced infill market.
As the project moved into construction, I led the marketing and sales strategy, including branding, listing preparation, and digital exposure. Emphasis was placed on highlighting walkability, proximity to local amenities, and the efficiency of modern townhome living. Professional marketing assets, clear communication of timelines, and buyer education around pre-sale opportunities were key components of the sales process.
Working within a downtown environment also required careful navigation of factors such as parking, density perception, and buyer expectations around urban living. Marketing efforts were tailored to address these considerations directly, helping buyers understand both the lifestyle benefits and practical aspects of ownership in this setting.
From initial concept through active sales, this project reflects a comprehensive, hands-on approach to new construction—balancing developer goals, market realities, and buyer needs to successfully bring a multi-unit infill project to market.
Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth
Waterfront
In 2025, we were engaged to market and procure a buyer for 192 acres of forest land located approximately 15 minutes west of Olympia. The property featured mature timber and access via well-maintained logging roads, but also included ponds, creeks, and wetlands that added complexity when evaluating it purely for timber value.
We positioned the property at $1,800,000, strategically pricing it between its highest and best development potential and its value as raw land. Early in our discussions with the seller, we outlined a path to enhance marketability for future development. This included commissioning an updated wetland delineation, a current timber cruise, and a commercial appraisal. While a buyer could obtain this information during feasibility, presenting it upfront would have increased confidence and clarified the property’s full potential.
Although the seller’s stated objective was to maximize financial return, it was clear they also valued the property’s natural character and unique setting. Our role extended beyond simply generating offers—we set out to identify a buyer who would recognize and respect that vision.
The process spanned 13 months from our initial meeting with the sellers to closing, and 11 months from listing to closing. During that time, we engaged in meaningful conversations with a wide range of interested parties, including neighboring landowners, local conservation groups, Thurston County and Washington State representatives, forestry companies, and regional developers.
In the 6–8 weeks leading up to listing, we made a deliberate effort to fully understand the property. We drove the logging roads, walked the trails, and explored the ponds and creeks. We reviewed seller-provided documentation, including the forest management plan, examined easements, and consulted with the forest manager to gain deeper insight.
Our marketing approach was grounded in authenticity—highlighting both what the property had been historically, third growth forest land, and what it has become over time: a place to experience and wander.
Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth